Cowtown All-Purpose BBQ Seasoning is the Original Cowtown BBQ Rub.
Cowtown products were developed by BBQ Hall of Famer, Jeff Stehney (also the owner of Joe's Kansas City. Named 13 Places to Eat Before You Die by Anthony Bourdain).
This rub won the American Royal Championship in 1993 and 1995. Rub it on beef, ribs, fish and eat like a champion.